Life After the “Tank” (Part 3)

September 19, 2014 1 Comment

As we said last week, after airing on #SharkTank we quickly got a feel for the positive reaction to #MonkeyMat (and *wow* are we ever grateful!), but we also realized immediately that the hardest work was just beginning…

After relishing the excitement of our Friday April 4th, 2014 airing celebration, business kicked into FULL gear on Saturday. “Highlights” post-ST included:

  • Sales boomed, immediately wiping us out of inventory. (*YAY!* on the boom, but heartbreaking for us on the backorder as we so badly wanted to meet customers’ expectations right away)
  • Our local shipping center “solution” fell apart.
  • The need for communication with customers as a result of both of these tested our capacity as a team of only two.

Just like the sales, the emails and phone calls started rolling in like crazy! Any work/life balance we “might” have had (well, not really, but we had grand aspirations…) was officially lost. For how long we weren’t sure, but we tried to enjoy every minute of it as it was reflective of the excitement around #Monkey Mat! Luckily one of us is a morning bird, and the other is a night owl, so we covered the emails virtually ‘round the clock (literally). Our families (and friends!) were amazingly supportive during this exceptionally insane time (which we are also ever grateful for!)…even if a balanced meal didn’t reappear on anyone’s plate for months. :) (you KNOW it’s bad when a 5 year old is *begging* for fresh vegetables because grocery store trips are so far in between!)

The part we didn’t anticipate at all was the combustion of our local shipping “solution” – a local business we’d been working with since the inception of Monkey Mat. With a number of issues surfacing quickly, including an abrupt increase to us on pricing just when we needed a dependable partner most, we were forced to make a rapid decision to part ways. We literally picked up (by hand, carload at a time) every single case (thousands of Monkey Mats had been delivered!), brought them in-house (literally, to Courtney’s house) and personally shipped out the remaining thousands of outstanding orders ourselves.

As for the staggering backorder, we had *incredibly* supportive customers who held out 2-3 months for their Monkey Mats to arrive. We can’t THANK YOU enough for your support and patience during that crazy, wild, fun, stressful, exhilarating time! And please know that, despite delays, lot of love from us went into each shipment! :)

Again, bottom line: NO ONE can anticipate or fully prepare for the #SharkTank effect – both the highs and the challenges. It’s a ride we savor every day and we thank you for sharing the journey with us!

Stay tuned next week to hear about the excitement that came AFTER we came up for air post-airing!...

(And, don’t forget, next Friday 9/26 is Season Premiere of #SharkTank - please tune in!)


1 Response


September 26, 2014

I saw the Monkey Mat for the first time on Shark tank and I am so happy I did. I love my MM and my son and dogs love lying, playing and cuddling on it as well. I am excited for the MM stakes right now I am using metal tent stakes that scare me every time my son pulls them out of the ground. Thank you for making such a great product!

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